Florida Georgia Line – ‘H.O.L.Y.’ – An In-Depth Look

Still reeling from the excitement of “Confession” topping both US Country radio airplay charts, history-making RIAA DIAMOND-certified Country duo Florida Georgia Line have released the first single, “H.O.L.Y.,” off their highly anticipated third studio album from Big Machine Label Group (through Universal Music). Due this winter, Dig Your Roots will depict an evolution in both their musical and personal journeys.

The lead track was written by hit makers busbee, Nate Cyphert, and William Larsen, and produced by the award-winning Joey Moi. Moi has been at the helm for Florida Georgia Line’s entire discography to date, including their 2X PLATNIUM debut HERE’S TO THE GOOD TIMES, the highest grossing country debut of 2012.

Brian Kelley says of the single, “We really put in the time making sure this song was the strongest it could be, and we’re pushing ourselves on all levels: vocally, lyrically, melodically.” He continues, “I promise the fans, the wait was worth it.”

Tyler Hubbard adds, “As we continue to grow and mature in our lives, we really wanted our music to start reflecting those changes. ‘H.O.L.Y.’ definitely lets the fans see a deeper side to us and we’re excited about this next chapter.”

The first single’s music video, available on VEVO, was shot on location at The Twelve Apostles, just outside of Melbourne, Australia. The stripped down Cliffside scenes and sweeping vistas of a 25,000 year dormant volcano, matched with lyrics of love’s salvation, culminate in an astounding visual as an ode to their wives. Both Brittney Cole Kelley and Hayley Hubbard showed their support, appearing in the video and marking their second time on set with their husbands.

The duo were in Australia in March headlining the sold out festival CMC Rocks QLD 2016, with side shows in Sydney and Melbourne, and a performance at the CMC Awards in Brisbane. Within their busy Australian schedule they spent 2 days at The Twelve Apostles in Victoria to shoot the video clip for H.O.L.Y.

Florida Georgia Line continue their Dig Your Roots tour across America, which kicked off its first dates in March and continues through to October. Joining the duo are Kane Brown, The Cadillac Three and Cole Swindell.

View the stunning cinematic video clip filmed in Australia at The Twelve Apostles: