SPOTLIGHT: Kate Ellis Shares Innovative New #IBelieve Video

Following a year that saw the release of her debut album ‘Carve Me Out’ to critical acclaim; hundreds of thousands of fans streaming her songs and videos worldwide; and an introduction to the UK’s live circuit culminating in a packed vinyl launch headline show in London; Kate Ellis started 2018 off by announcing shows with fellow rising Americana stars Robert Vincent and William the Conqueror, and the release of her most recent single ‘I Believe’. Listen here: https://soundcloud.com/riverroserecords/sets/i-believe-single.

Following an initial premiere of the broadcast edit of ‘I Believe’ on major US country music site The Boot, the fully connected version of the video is now available on Ellis’ official site, linking the song with what other people believe around the world by feeding live tweets that feature the words “I Believe” (or the hashtag #IBelieve) into the video in real-time. The video will change every time it is watched.

Describing her inspiration, Kate said: “This song is about those times when you don’t believe in yourself but luckily someone else does. I love how the video brings together people’s beliefs from all over the world that would never normally be seen in the same place. They give the song a kind of global, three dimensional resonance it otherwise wouldn’t have.”

She added: “Even though ‘I Believe’ is a personal story about the connection between two people, the sentiment of belief is so universal that no matter where in the world these tweets are coming from, they seem to fit the context of the song. There’s so much commonality between the things we feel strongly about and the things that matter to us. I think that’s very comforting to see. Deep down we are all the same and we care about and feel the same things.”

Creative Director for the video and partner at Pentagram design studio Naresh Ramchandani commented: “‘I Believe’ by Kate Ellis is a moving song about one person’s faith in another. It’s not always easy to state our hopes and faiths. We’re often reluctant to give them words or a stage, for fear that it leaves us open to being hurt, or being criticised, or both. That’s what the song is about for me – the vulnerability and bravery of giving voice to what or who you believe in. And that’s also what the video’s about – a digital art experiment that allows anyone in the world to be part of the video by by giving voice to what they believe in too.”

Catch Kate Ellis live across the UK on the following dates:

May 4th – Sofar Sounds, London
June 9th – Noshville (Presented by Maverick Festival), London
June 27th – Nashville Meets London Presents, London (w/American Young)
July 6th – Maverick, Easton Farm Park, AMA UK Stage
July 20th – Town Hall Live, Kirton In Lindsey (w/Hannah Aldridge)