Cole Swindell sells records. His first single ‘Chillin it’ sold over a million copies in the US in 2013. He has 3 other singles that have sold over a half a million copies and his latest release, the title track from this new album ‘You Should Be Here’, is approaching that figure. His first album ‘Cole Swindell’ was certified platinum with over 400,000 sales.
He has a very popular image and his songs are very easy on the ear. Despite all of the above he has a low profile in the UK.
Here in the UK we have recently been treated to performances from country heavyweights Dierks Bentley, Kip Moore and Brett Eldredge, all of whom have been very well received. It’s always interesting to judge the popularity of those artists by the venue size and ticket sales and generally all would have been satisfied with the reaction of the local crowds.
Two out of three had previously appeared at our premier country music festival C2C and sampled the warmth that country artists experience here. Only Brett Eldredge tested the water without the festival experience and was able to sell out medium size venues.
It may be that the release of his second album inspires him to venture across to these shores.
His song writing prowess has never been doubt. This is the man who wrote Luke Bryan’s ‘Just A Sip’, ‘Beer In The Headlights’ and ‘Rollercoaster’, Thomas Rhett’s ‘Get Me Some Of That’ and Florida Georgia Line’s ‘This Is How We Roll’.
He has co-written 7 out of the 12 songs on this album and they are all, almost without exception, potential chart singles. No one could possibly accuse Cole Swindell of not having his finger very firmly on the current country music pulse.
The opener is the one that features Dierks Bentley ‘Flatliner’. They are vocally similar and there is a very obvious rapport going on here but it’s not the best of the offerings.
It’s the song that will probably open the next Country Music Award show, will be a huge hit and will add to Swindell’s very impressive sales totals. With lyrics that include “I’m talking breaker breaker one niner she’s a flatliner” we are perhaps not expected to emotionally connect.
It’s a tongue in cheek, fun song that has its place but this album offers better.
Stark contrast ‘Stay Downtown’ is surely a massive hit in the making. It’s a tale of temptation for a relationship that is going nowhere and should be avoided, set to a mid tempo groove building to a climax with screaming guitars. More importantly it’s got a hook that sticks around long after it’s concluded.
‘Remember Boys’ takes the pace down a notch and utilises the acoustic guitars as gentle backing on a song that offers advice to men who want to treat women correctly. It’s a song that stands tall without the slick production that is displayed throughout this album and was actually co-written by Brad Torsi of Old Dominion. It’s a gem of a song both musically and lyrically.
Another song that demonstrates Swindell’s romantic side is ‘Middle of A Memory’, chosen as the next single and written by Swindell with Zach Crowell and Ashley Gorley. He has decided to utilise co–writers extensively on this album unlike his debut album where he wrote all but one song himself.
The track is a future Swindell anthem; the type of song that will have the arms waving at his live shows.
He has a massive Stateside audience and this album will add to his growing fan base. The potential for continuing single success is huge. Even without the advantage of familiarity there are at least 4 huge hits on this collection.
We need to get on board the Cole Swindell band wagon here in the UK…. he might even pay us a little visit!