The video, directed and edited by Ed Pryor, is a colourful depiction of the inner storm that matches the song’s angst along with the vulnerability of its lyrics.
“Working with Ed Pryor again was such a treat,” says Pope. “We both knew we wanted this video to include weather elements and fast flashes to coincide with the inner turmoil the song talks about. I wanted to wear a beautiful dress to further illustrate the fact that vulnerability is strength.”
“Developing concepts with Cassadee and her team is always a breath of fresh air!,” says video director, Ed Pryor. “‘Say It First’ is such a powerful song that we all were inspired to pair imagery that was visually exciting yet also emotionally impactful.”
“Say It First” was written by Pope, Ross Copperman and Heather Morgan, and produced by Nickolas Wheeler, Karen Fairchild (Little Big Town) and Pope.