Cole Swindell Releases Concept Video For ‘All Of It’

In March, chart-topping singer / songwriter Cole Swindell released the time-warping music video for his now Top 15 and rising single “Break Up In The End” – but the story didn’t stop there. Told through a series of pre-release tracks from his upcoming album All of It, due August 17 and available now for pre-order, Swindell wove a love story that began at its end. After releasing visuals for “Somebody’s Been Drinking” and “Love You Too Late,” today the award-winning recording artist reveals the tale’s conclusion in a video for the project’s title track. Watch the Sam Siske-directed piece below.

With the four-part collection and additional pre-release album cuts “The Ones Who Got Me Here” and “Reason To Drink” now accessible to fans, Swindell is gearing up for a jam-packed launch week that will bring these favorites and more new music nationwide. On Monday (8/13) he will take the stage in Nashville at a special album release party at Whiskey Jam before setting off to New York City, where on Friday (8/17) he will take over the Plaza at Rockefeller Center for NBC’s Citi Concert Series on TODAY.

Later that same day Swindell will travel to St. Louis, MO for the first show of his six-date “All Of It Tour,” a string of straight-to-the-fans performances. The hit-making entertainer will stay on the road throughout the fall, kicking off the “Reason To Drink…Another Tour” on October 4 in Tuscaloosa, AL alongside Platinum-selling star Dustin Lynch and Lauren Alaina, one of the hottest female artists in country music today, as a special guest. The tour is slated to run through the end of 2018 (see below for dates).

All of It has already caught the attention of audiences and critics alike with his ninth career single “Break Up In The End,” written by Jon Nite, Chase McGill and Jessie Jo Dillon. The album’s lead track MOST-ADDED at country radio at release. It follows on the heels of an impressive career resume including a record-breaking seven No. 1 singles as a solo artist, 10 No. 1 singles as a songwriter, five Platinum singles, one Platinum album, one Gold album, 1 billion on demand streams, four consecutive sold-out Down Home Tours and numerous songwriting awards including NSAI Songwriter/Artist of the Year (2016) and two back-to-back CMA Triple Play Awards .