Devin Dawson Clones Himself In ‘Asking For A Friend’ Video

Atlantic Records / Warner Music Nashville’s Devin Dawson has had a nonstop year since the release of his critically acclaimed debut Dark Horse, so it’s no wonder he created multiple copies of himself for the official “Asking For A Friend” music video (watch below). The “complex story song” (People) is Dawson’s current single and describes a character longing to repair a damaged relationship but lacking the courage to ask for forgiveness. Using a heavily stylized, noir set and Multiplicity-esque camera trickery, the video is set in a surreal “bar” where each representation of a “friend” is played by Dawson himself.

“I’m so proud of this video and the entire team that made it possible,” said Dawson. “Music videos have a one-of-a-kind way of elevating a song to the next level, whether that’s taking a completely new turn, twist, or angle on a song’s concept or simply driving home the song’s core emotion. For this video I really wanted to emphasize the story and the lyric of ‘Asking For A Friend.’ The prideful character I’m playing in this song and video is taking a round-about way of trying to apologize to his lady by asking forgiveness ‘for a friend.’ In reality, he’s simply asking for himself. Patrick Tracy, our director, came up with the incredible concept of having me play all the parts – the ‘friends’ and the real me. This allowed for some pretty ambitious visual scenes, but it was an incredibly fun way to get us all out of our comfort zones. I will always be a lyric guy at heart and nothing makes me happier than watching those words literally come to life.”

Inspired by the track’s lyrics, Dawson has also begun his brand new video series “Asking For A Friend – Answered” (WATCH EPISODE 1 & 2 HERE). Fans can anonymously submit questions that “their friends have” HERE for Dawson to answer in an upcoming episode, where he explains “nothing is off limits.”

The Nor-Cal native has received multiple award nominations already this year with nods from the ACM Awards for “New Male Artist,” the CMT Music Awards for “Breakthrough Video of the Year,” the Radio Disney Music Awards for “Best New Country Artist” and recently winning the MusicRow Award for “Breakthrough Artist-Writer” of the year. “Asking For A Friend,” which he’s performed on both the TODAY Show and Late Night with Seth Meyers, is a prime example of why the industry chose the rising singer/songwriter for the MusicRow award as it “further showcases his talent as an adept songwriter” (Sounds Like Nashville).

Dawson chatted with Billboard about the writing process for the track (READ HERE) that he co-wrote with Connie Harrington (“I Drive Your Truck,” “I Got the Boy”) and Brett Beavers (“What Was I Thinkin’,” “Red Solo Cup”). It was included as one of Rolling Stone’s “10 Best Country and Americana Songs of the Week” upon release, describing it as “a clever song about rekindling an old flame with a three-act narrative told mostly in questions” (READ HERE). Taste of Country named it one of the “Top 10 Country Songs of 2018 So Far” praising the way he sings the “vulnerable ballad with great hope and real sincerity” going on to name his acoustic version “one of the best [Taste of Country RISER] performances of the year”(READ HERE).

Having just wrapped the Soul2Soul World Tour with Tim McGraw & Faith Hill, Dawson will join label-mate Brett Eldredge again this September for a second set of The Long Way Tour dates through the fall.