Emma White is once again aiming to break the glass ceiling with her latest release “Thirties.”
The song celebrates being in your thirties and proves it’s only the beginning of truly finding yourself. To back the song’s messaging, the tune was the brainchild of a tribe of all females in their thirties – it was co-written by White with Kate Malone (who also co-produced “Thirties”) and Tori Tullier, and released by White’s female-owned label, Whitehouse Records.
“Thirties” has already seen an overwhelming response on TikTok, where a short clip of the tune prompted thousands of comments and over 260k views, building anticipation for the track’s official release.
“There are a lot of coming-of-age songs, but my co-writers and I – Kate Malone and Tori Tullier – hadn’t heard a song written about being in your 30s,” White told People. “Women are often made to feel insecure about being any age past 25, so we wanted to write a song that celebrated our age and didn’t shy away from it.”
White, who launched her label Whitehouse Records (with Nashville entrepreneur Jennifer Coyle) after years of dealing with gender inequality in the entertainment industry, has long spoken out to support her own. In September 2019, she released her six-song EP and Whitehouse debut The Actress. The project included the critically acclaimed single “Ten Year Town” which made waves in Nashville for its honest portrayal of White’s struggle to make it in music.