Eric Church shared earlier this year that new music was coming. Writing and recording in a rural cabin in North Carolina, the current ACM Entertainer of the Year nominee has had his eagerly-anticipated new single hinted and speculated at throughout recent performances on ACM Presents:Our Country (“Never Break Heart”), Stagecouch (“Jenny”) and in a defiant spoken-word recording, “Through My Ray Bans.”
With a UK premiere locked for this Thursday, June 25th, on The Country Show with Bob Harris on BBC Radio 2, the new single is titled ‘Stick That In Your Country Song’.
In keeping with his trademark desire to put fans first, Church initially teased the release in a video sent directly to Church Choir members. “I wanted you guys to hear from me first that a new single is about to hit the world,” he shared. “It’s gonna be the tip of the spear for what’s coming after, and it’s a big spear. I believe it’s the best we’ve ever been in our career.”
“I try to put myself in the most uncomfortable situations,” Church explained at the CRS “Chasing Creativity” keynote event earlier this year. “Making it hard, and making sure no one is mailing it in. That’s always something we have to push ourselves to chase. For me, it’s very elusive. With creativity, the harder you try and stress, the more it doesn’t happen.”