CMA-nominated songwriter and emerging Big Loud Records/Tree Vibez Music artist HARDY cracks open the story behind his new single in the video for “One Beer” (featuring Lauren Alaina and Devin Dawson), putting a dramatic spin on the intoxicating collaboration.
Directed by Justin Clough and shot in Watertown, TN, the cinematic, generation-spanning clip features HARDY alongside Alaina and Dawson – longtime friends who’ve teamed up for the first time. As the artists deliver their groove-Country tribute to unintended consequences, the song’s big-picture theme comes into sharp focus…a family born from a single night’s love-drunk buzz, and the fiery fate they could never have seen coming.
“It’s a song about drinking, but it’s not like a party song,” HARDY explains, highlighting an interwoven storyline which unfolds into the track’s hook. Written by the hitmaker with Jake Mitchell and Hillary Lindsey, the track arrived in September on his star-studded HIXTAPE VOL. 1 collaborations album, and will hit radio airwaves nationwide on Monday, February 10.