Vevo has announced the release of HARDY’s DSCVR performances of “REDNECKER” and “4X4.” Vevo DSCVR focuses on the development of emerging artists, through performance content and careful curation. Vevo has a long history of helping emerging artists break through to new and wider audiences. Past alumni of Vevo’s DSCVR series include Billie Eilish, Duckwrth and Mitchell Tenpenny. Vevo is committed to working with artists at an early stage of their career to create unique content that brings their music to life visually and provides exposure to new audiences through the platform.
Big Loud artist HARDY grew up on classic rock in Philadelphia, Miss., a town of about 7,500 in the country setting of Neshoba County. So when fans hear the music on debut four-song EP, This Ole Boy, they’re getting the real deal. The songs are bold and proud, the voice is commanding and the lyrics are centered on farms, in the backwoods and mostly in America’s heartland. “I love that lifestyle, and that’s what I want to talk about,” he says unapologetically. “I’m not really a love song dude. If I’m going down that road, it’s a song like ‘This Ole Boy’ where it’s a redneck-in-love kind of thing. People that are like me, or people who still live in small towns, still love that and want to hear that. That’s why I’m who I am as an artist.”
HARDY’s artistic identity is notably focused on This Ole Boy. His voice is gritty in “4×4,” soulful in the background vocals of “This Ole Boy” and edgy in the stack of HARDY harmonies in “Rednecker.” The productions’ mix of swamp rock and country walks a line between strutting sarcasm and communal congeniality. “REDNECKER” and “4X4” are now streaming on all platforms. Keep up with exclusive content from artists all over the world on YouTube.com/Vevo.