Filmed at Oak Hollow Farm in Fairhope, AL, the quintet dug deep in southern roots to commemorate the song’s rich history. Vocal percussionist/beatboxer Adam Rupp, was also able to put his exceptional ability on full display, having perfected unique noises and instruments over 20 years of mastering his craft.
“We’ve taken this song all around the world this past year on tour,” shared baritone Adam Chance with Billboard. “It was inspiring to be able to bring it back home to Alabama, and really dig deep into the heart of it for our video.”
Their period wardrobe was also strongly influenced by their mutual love of acclaimed film O Brother, Where Art Thou? (2000), spotlighting the Grammy-winning song.
Movie buff and tenor Rob Lundquist further admitted to Billboard, “I’ve lost count how many times I’ve seen O Brother, Where Art Thou? It definitely put this classic tune on the map for a lot of people, and we sure hope we’ve honored it!”
After a chock-full year of concept videos highlighting tunes from their latest studio record TIMELESS, “Man of Constant Sorrow” marks their final clip from the 14-track compilation that debuted at #2 on the Billboard Top Country Albums chart and boasted the group’s largest sales week ever after being released last September.
Gearing up for new music with an anticipated album launching next year, the road warriors just capped their biggest European trek to date with a nearly sold-out run, after first bringing the monster TIMELESS WORLD TOUR stateside plus a multi-date appearance in Asia. Ticket information for the final leg of the tour this spring, including additional international dates, will be announced soon.