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Introducing Destination Country!



The founders of Entertainment Focus, Your Life in a Song, Lyric Magazine, Off the Record and Triple Fret Entertainment, the leading country music outlets in the UK are proud to announce the formation of ‘Destination Country’ – the only UK country media collective.

The collective’s main objective is to work together to further improve the strength of country music in the UK, pooling together their experience in the industry to create new experiences for fans. From artist experiences to bringing international artists to the UK for the first time, Destination Country is working on a raft of exciting ventures that will be revealed over the coming months.

Commenting on the launch of Destination Country, the founders say:

“With more than 15 years experience in country music between us, we’ve identified an opportunity to come together that will provide a network that supports established and emerging country music talent, while creating opportunities for fans to get closer to the artists they love. Between us, we’ve established ourselves as destinations for country fans to get the latest news, reviews and interviews, and together we’re going to be able to represent and promote the genre in a much stronger way.” 

For more information visit and find us on Facebook and Instagram @destcountry and on Twitter @dest_country.


Entertainment Focus was founded in 2005 by Pip Ellwood-Hughes and is one of the leading online sources for entertainment news in the UK. With a strong reputation in the entertainment industry in both the UK and the US, the site has the largest dedicated country music section, EF Country, which offers exclusive interviews, news, reviews and features. 


Founded in 2015 by Dan Wharton, Your Life In A Song has provided British country fans with hundreds of video interviews, album reviews and live event features, including pieces with the likes of Dan + Shay, Maren Morris, Luke Combs and many more. Having covered events on both sides of the pond, including interviews from the CMA Awards Red Carpet in 2018, the site has become one of the leading UK platforms for up-to-date coverage of all things country. Having branched out into event promotion too with their hugely successful ‘Nashville Sounds In The Round’ night in Birmingham, they continue to shine a light on the emerging homegrown talent here in the UK, whilst covering all bases internationally.


Lyric Magazine, one of the leading online country music magazines in the UK, was founded in 2016 by Emily Haine and prides itself on showcasing the songwriter as well as the artist. To date, Lyric has interviewed the likes of Kip Moore, Darius Rucker, Brett Eldredge, Cam, Brothers Osborne & more. Lyric’s head journalist, James Daykin, launched his podcast ‘10 Minute Country’ back in 2018 in conjunction with Lyric – 56 episodes to date. As well as mainstream talent, Lyric supports homegrown talent here in the UK, partnering with UK duo Two Ways Home back in 2018 to support them on their highly successful writer’s round hosted monthly in London, The Round Up.


Off the Record was set up in 2017 by Imogen Marshall as the first UK-based country music podcast. Now approaching 100 episodes, the weekly show – hosted by Imogen Marshall – has featured the likes of Jillian Jacqueline, Josh Turner, Old Dominion and LANCO, alongside up and coming and UK-based names including Katy Hurt, Two Ways Home, O&O, Liv Austen amongst others. The episode comes out every Tuesday, with adjoining exclusive interviews, news, reviews and features also posted to the newly branded website.


Triple Fret Entertainment was set up in 2018 by the founders of Lyric Magazine and Off the Record – Imogen Marshall and Emily Haine – as the UK’s independent country music record label and artist management company. With a roster of four artists, including O&O, Clara Bond, Amy Kathryn and Emma & Jolie, the company was launched to industry in May 2019 with a mission to increase awareness of UK country music both in the UK and Nashville and to establish an international reputation for its artists.

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