Jimmie Allen Co-Hosts 4th Hour Of NBC’s Today Show

On the heels of his first full-length release Mercury Lane, with his debut single “Best Shot” earning the biggest point increase of the week on the Country radio charts (currently at No. 3 and climbing), breakout country star and Billboard Emerging Artist Jimmie Allen took his talents to New York not once, not twice, but three times in the past four weeks. The 33-year-old Delaware native has performed, commentated and now, as of this morning, co-hosted the fourth hour of NBC’s TODAY with Kathie Lee and Hoda.

“It’s such an incredible honor to join TODAY as a co-host,” shares the “Best Shot” singer. “I am pinching myself right now just to make sure this is real life.”

Over the course of an hour, Allen and his co-hosts got a lesson in manners from Thomas Farley, reminisced on the last 32 years of PEOPLE’s “Sexiest Man Alive” issue and sampled a few fall wine favorites under $20 with wine experts Leslie Sbrocco and Ray Isle in a unique “He Said, She Said” segment.

Allen will return to TODAY for a fourth time on November 28 for a panel segment of “Guys Tell All” with Kathie Lee and Hoda.

The artist that Billboard describes as a “honey-voiced crooner” first performed his smash single “Best Shot” on TODAY at the beginning of October. The single, characterized by Rolling Stone as “a soulful, acoustic love song” has claimed the No. 1 spot as the most Shazamed song in Country music for the past six consecutive weeks and has accumulated more than 55 million streams.