In the new music video for ‘Rival’ directed by Peter Zavadil and filmed in Nashville, LANCO brings together a diverse crowd from all walks of life who have overcome judgement cast by others.
They amplify the power of unity by bulldozing through defeating moments together alongside a compelling live performance.
“We really wanted to capitalize on the true message behind the song that was built from different times in our lives and the stories from fans who have felt beat-down and lost, but ultimately find hope and redemption,” said the band’s Brandon Lancaster. “Every caption on that wall was an experience that person had to overcome, and when it was knocked down you could feel the genuine joy from everyone on the set. It was a powerful moment I’ll never forget.”
Recently named The ACM “New Group of the Year”, LANCO once again tapped producer Jay Joyce for the track that was written by frontman Lancaster and drummer Tripp Howell as it curates “thumping beats, soaring guitar riffs and a sing-along chorus” with “a sound reminiscent of Arcade Fire” (Billboard).
LANCO was able to “rile up the crowd with their catchy performance” (CBS) of “Rival” during the 54th annual ACM Awards, as it served as one the best moments of the night for Associated Press, Billboard, Country Living and Rolling Stone . They will continue that moment at Stagecoach this weekend, before heading overseas with their headlining HALLELUJAH NIGHTS TOUR.
The UK trek will launch 1st May at London’s O2 Academy Islington, with opener Bailey Bryan.
1st May – Islington O2, London
3rd May – O2 Institute, Birmingham
4th May – Manchester Academy
5th May – Oran Mor, Glasgow
6th May – The Fleece, Bristol