Four-time Entertainer of the Year Luke Bryan wrapped the third annual sold-out, four-night concert event, Luke Bryan’s Crash My Playa, in Riviera Maya, Mexico last night. The concert destination weekend featured two headline shows by Luke as well as headline concerts by Blake Shelton and Little Big Town. Additional performers included Randy Houser, Dustin Lynch, Brothers Osbourne, Old Dominion, Kelleigh Bannen, Brooke Eden, Adam Craig, and Lucie Silvas, as well as DJ Rock, for the hottest country music destination event of the year.
The Crash My Playa weekend delivered a unique setting for an unforgettable fan experience with intimate poolside performances at two locations each afternoon. During the main stage beachfront performances at The Barecló Maya Beach Resort, guests enjoyed surprise collaborations when Luke introduced Little Big Town on stage on Thursday night and the super group guesting on his set on Friday evening. On Saturday, Luke, Little Big Town and Gwen Stefani joined Blake’s headline performance. The weekend concluded with Luke’s marathon, nearly three hour headline performance last night.
The four-night tropical getaway and concert experience was designed and produced by CID Presents as the ultimate all-inclusive Caribbean concert vacation. Guests were not only treated to poolside and nightly beachfront concerts, but were also provided with airport transportation, 24-hour concierge, optional daily activities and off-site adventures such as ATV’s and Zip Lines, Catamaran, Snorkeling, Deep Sea Fishing and more. The event was self-produced by the production arm of CID Entertainment, the premier music travel and fan-focused experiential agency. Having developed and implemented VIP and travel packages for Luke’s tours for years, CID was the perfect partner for Luke Bryan’s Crash My Playa, designing a country music festival where fans could see their favorite artists on stage and enjoy the sun, beach, food and adventures with their friends.
To see highlights from 2017’s event go to: