Luke Combs hits a surprise stroke of good luck in the narrative video for his hit single “When It Rains It Pours”premiering today on VEVO.
Combs co-wrote the video treatment with director Tyler Adams and recruited his high school best friends to join him for the two-day shoot over the Fourth of July holiday weekend in Charleston. Living out the song’s storyline, the video follows Combs and friends as the artist, starring as the lead, strikes good fortune after the abrupt end of a relationship.
Roaring into 2017 with power, the Asheville, N.C. native nabbed early “artist to watch” recognition from Billboard, Pandora, Amazon Music, Rolling Stone and more before releasing This One’s For You to critical praise in June. Earlier this summer, Combs made Country radio history when his debut PLATINUM-certified single held the No. 1 spot for two consecutive weeks.