2-time CMA Vocal Group of the Year and 2-time ACM Group of the Year Old Dominion have unveiled their moving video for their new single “Some People Do .”
The video was inspired by Jason Schneidman, celebrity men’s groomer, who also works with Old Dominion. Schneidman was previously homeless and, after overcoming drug addiction, turned his life around. In his spare time, he helps out the homeless of LA, providing haircuts as a means to connect with those who may be battling addiction issues, and funds scholarships to rehab centers.
Back in early February 2020, the band joined him on the ground in Los Angeles to help out. The visuals, directed by Mason Allen, show the effect that if we all do a little, we can help out a lot.
Jason Schneidman’s Men’s Groomer Foundation is inspired by more than just a calling but the ability to help people get off the street and back on their feet. A haircut can change a person’s appearance, instill confidence and allow someone to reach for opportunities when they thought life had passed them by.
The foundation seeks to help give second chances and helping anyone out who is willing to do the work. The foundation is working with rehabs in California providing funding through the sales of Schneidman’s products. For more information go to: https://themensgroomer.com/pages/the-mission