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Rumer Debuts ‘Deep Summer In The Deep South’ Video



Award-winning British vocalist, RUMER has debuted the video for “Deep Summer In The Deep South” from Nashville Tears, her upcoming fifth album which has already earned rave reviews ahead of its August 14 release on Cooking Vinyl. 

Pre-order Nashville Tears now to receive “Deep Summer” and all previously released album tracks instantly, with “That’s That,” released last Friday.

The new video is a hazy meander through a sweltering summer day created by Oak Hollow Studios in California; directed by Emmy Award winning director, Ken Goldstein; and produced by Jason Reid. 

In “Deep Summer,” languid lyrics like, “it’s too hot to put your clothes on, it’s too hot to eat, Mama says you’re all skin and lazy bones,” belie how quickly it came to life at Nashville’s Starstruck Studios during the recording of Nashville Tears. “This was the last song recorded, in the very last minutes, on our very last day in the studio,” says Rumer. 

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