Sasha McVeigh has dropped a new video for “God Bless This Mess”.
Since arriving in Nashville from Hereford, England Sasha McVeigh’s career has been gaining momentum with back-to-back releases premiering on CMT. They include 2019’s “Rock Bottom,” which spent three weeks at #1 on the CMT Music 12 Pack Countdown and her new video, “God Bless This Mess.”
The new single was co-written with Vanessa Olivarez (Granville Automatic) and points out how important it is to be able to laugh at yourself and to find good in life when things aren’t always going their best. The song written in 2015 had initially been put on hold for Miranda Lambert, but she ended up not cutting it. Sasha continued to play the song in her live shows until producer Nathan Chapman saw her performing it and pushed her to record it. McVeigh later went into the studio with GRAMMY® award-winning producer, Mark Lambert (Leon Russell, Elton John, Kacey Musgraves, Dolly Parton) to cut the track, thinking she’d release it in 2020. That’s when Covid hit and it was once again put on hold as Sasha decided it wasn’t the time to release the song.
Now after such a long wait Sasha’s thrilled to get this song out, telling CMT.com that, “I would love for fans to watch this video and realize that it’s okay to have messy moments in life,” McVeigh adds. “Nobody is perfect and life certainly isn’t perfect. We all have bad days and we all have times when we take a ride on the hot mess express, but it’s all part of the journey and I like to believe it keeps life interesting. Embrace the difficult times and celebrate the good ones, because life is too short to have regrets.”
McVeigh told CMT.com, that videographer Adam Ewbank used the video’s chaotic scenes to reflect the song’s message. “In the music video, we tried to express the chaos in the song by making a mess of the different rooms in the house. I will never forget how much Adam laughed at how easily and manically I was able to make the house look like a tornado had blown through. It’s ironic because I’m normally a very organized and tidy person, but I always joke that there’s a hot mess version of me constantly fighting to get out and I guess I let her out in full force during the shoot.”