“They say it happens when you least expect it…they say it just creeps up on you” – a rather fitting description of Jade’s last 12 months!
What an astonishing year it’s been for Jade Helliwell. A viral video singing ‘Hallelujah’ with busker Dawid Osial was all it took to shoot her ‘Forget The Night’ EP to the top of the charts, and her social media went berserk. With 66,000 Facebook followers and an award for Female Vocalist Of The Year at the BCMA Awards under her belt, Jade is now preparing to release her brand new single ‘By My Side’ on December 8th.
The UK country die-hards will be familiar with this one already; the song has become a regular fixture in Jade’s set lists and has proved popular with fans over the summer. But it’s not until you hear the recorded track that you realise the song’s full potential. The production is good quality; atmospheric, gripping and so powerful.
The verses gradually build and build, before the knockout punch comes with Jade’s passionate delivery of the chorus. It almost falls into the realms of Euro-pop in some ways; it’s a great platform for Jade to showcase her immense vocal ability. A worthy Female Vocalist Of The Year when it comes to her range, power and unique vibrato.
From a critical standpoint, the vibrato is something Jade could do with controlling in parts. It’s her killer weapon, and I feel it’d be more effective if it was used a little more sparingly. It’s all personal preference though; people love and identify Jade for that quality, and it sets her apart from the rest. I can’t wait to hear her perform this with the full band at some point – it’ll raise the roof!
It’s so wonderful to see UK artists turning a corner now with the standard of song writing, production and vocal delivery. The production element has held back the scene for far too long, and I think that’s hitting home now. ‘By My Side’ is another song of Jade’s that I’m sure will receive rave reviews, and don’t be surprised to see it nominated for some awards next year after more festival performances.