The Unlikely Relationship Between Country Music And Casinos In 2016


b8a4cee80813cde223ca0740ae991e16At first glance, country music and casinos don’t necessarily go together. Upon hearing country songs, for instance, some of us think of bucolic festivals and events where people gather for drinks, share laughs, and dance the night away. Casinos, on the other hand, present a distinct kind of high-octane venue similar to the setting Las Vegas offers in abundance. This, of course, is a different, fairly new facet of casinos’ entertainment, considering they’re primarily known for the plethora of table, card, and machine games, as well as the circus and other daredevil stunt acts. With all that being said, it may still come as a surprise as to how country music, its artists and fans, found a home in casinos.

Behind all the glitz and glamor of casinos, there’s a definite place for country music stars. Just last November Platinum-selling country artist Chris Young, along with Dustin Lynch and Cassadee Pope, had a successful show at the Seminole Hard Rock Hotel and Casino. He rocked the Hard Rock Live stage, a state-of-the-art entertainment facility inside the Hollywood, Florida casino. Apart from country artist concerts, the 5,500-seater indoor arena has accommodated sporting events, opera shows, and stand-up comedic acts.

Garth Brooks, for his part, had an impressive run at the Valley View Casino Center in San Diego, California. The music legend set a record by performing for five consecutive events at the casino, which helped him top Forbes’ list of the highest earning country artist in 2016.

Shania Twain also made a casino her penultimate stop of her 2015 farewell tour. Her performance at the same Valley View Casino Center highlighted a stage production unlike any other, complete with pyrotechnics, as well as Broadway and Las Vegas elements.

These country artists, of course, represent just the tip of the iceberg of the genre’s gradual yet significant integration into the casino entertainment industry. Across America, there are the likes of Gary Allan and Easton Corbin in the West Coast’s Desert Diamond Casino and Harrah’s Ak-Chin Casino, respectively. Over in the East Coast, Martina McBride, Lonestar, and Diamond Rio all have shows booked at gaming monoliths such as Beau Rivage, IP, and Golden Nugget. Considering that all the abovementioned country stars sell millions of records and concert tickets day in and day out, traditional casinos see this as a viable source of revenue.

These days, ever since technology flexed its muscles with the bevy of modern advancements in the industry, land-based casinos have had to constantly find ways to give us – patrons in general – the all-inclusive experience. Online casino firms have come up with convenient modes of playing iconic games. Some even modify said classics in order to offer a distinct form of digital entertainment. For instance, Pocketfruity customised table game favourites such as roulette, Texas hold’em, and blackjack, into contemporary versions like 3-wheel, 3-card, and 21+3, respectively. With this, its traditional counterparts had to make the most of what they have going on for them, which is the actual, physical involvement of its clients. So aside from the usual games, clubs, and parties, they’ve incorporated different forms of entertainment and genres of music, including country.

At the end of the day, this is a testament to both that they mesh well together. With the advancements in technology and the convenience of digital platforms, it shouldn’t come as a surprise that land-based gaming establishments have integrated music and entertainment. Furthermore, it proves that country music is more than just a genre played in rural banquets and gatherings; that it can conquer bigger and brighter stages altogether.

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